CardioVIP is an innovative wellness platform targeted towards patients with a risk of cardiac disease. Mindseye was selected as the sole agency partner to develop various physician and patient communication. As part of the overall communication effort Mindseye created a strong visual language which was then extended and used for print and digital communication. A strong push was made to drive user adoption of the CardioVIP web portal and engage with the program for medical testing, nutrition advice and exercise regime. Consistent, easy and strong communication resulted in a dramatic increase in new patient inflow over a period of 3 years.