Nutricia is Danone’s infant and adult nutrition division and has recently entered India. Mindseye provides an integrated solution for HCP communication including print (brochures, clinical summaries and newsletter), digital andmobile platforms – HCP Connection. HCPs in India receive a large volume of communication hence our design approach is one that centers around making a strong impact through a unique design style, ‘cutting through clutter’communication and relevant, crisp messaging. Another key element has been developing communication which provides key messaging for HCPs who are short of time and always on the go through platforms such Whatsapp, SMS and Social Media.