Denim story is a wholesaler of luxury denim. Its bricks and mortar model included selling to various retailers across the country, it wanted to setup its own e-commerce platform to reach the consumer directly. Mindseye was chosen as the preferred partner to help Denim Story set up a fashion portal, and an online sales platform. The portal was designed with a minimalist sensibility and also keeping ease of use in mind for a hassle free shopping experience.