Customers generally get lost in the sea of communication in the B2B diamond industry. Jewelex (a leading DTC sightholder) approached us to redesign their identity and create differentiated communication for brand building & easy recall. Initial workshops and management dialogue brought us to identify the core values of the organization – Excellence, Innovation, Integrity & Caring – and these values formed the basis for creative design and identity development. Mindseye provided a ‘cutting edge 360 degree solution’ by creating a complete visual language which includes – corporate advertisement, print media and digital initiatives.