Percept Diamonds is an Antwerp based wholesaler of diamonds and diamond jewelry. Percept approached Mindseye to create a unique communication tool for the launch of its unique ‘perfect diamond pair’ – two diamonds sold together which are identical in every respect. To support this brand promise, Mindseye created a novel story centered around with the concept of “Two” using aspects found in love, romance and everyday life to make a connect with product. Along with building the story, a bespoke packaging design was also created which would be given by retailers to the end consumer.