How do you transform a retail seafood brand with a dull identity? When Pescafresh first came to us, the remit was simple, revamp the identity to communicate the core brand promise – India’s leading seafood brand. Mindseye reimagined the identity to reflect the product and its attribute. Vibrant colors based on product association with bold lines were the mainstays of the visual language. Retail POS and customer communication were designed so that the brand would ‘cut through the clutter’ generally found in the Indian FMCG market, culminating into standout communication and easy recognition.