The Mumbai skyline is ever changing, with new high-rises popping up everyday. The competition among developers is intense. Within this context, the KBK Group approached Mindseye to develop the brand identity and print communication for its new project in central Mumbai. The brand RA Residences was born to reflect the contemporary, European style of the architect designing the actual complex. To differentiate communication and not sound like another “me too” high rise complex, the print communication was designed so the consumer can experience the actual tower design using laser, gold foil and other printing techniques.