Lupin is a global pharma manufacturer with a combination of branded and generic products. Mindseye has been working with the Lupin USA team as its branding partner on the launch of its line of Oral Contraceptive products, corporate ad campaigns and trade show booth designs. As a generics company, the team’s focus has been to create ‘generic’ looking communication but in a differentiated way - thereby bringing in the brand and product personality in its communications. Mindseye also assisted Lupin in the launch of Suprax by building a campaign around the theme of – ‘Its Back’ since Suprax was a re-launched molecule.