Sandeep Diamond is a New York based wholesaler of bridal jewelry. As a strategic and creative partner, Mindseye has been developing various marketing collaterals for the organization and jewelry collections. With SDC, the trodden path is never an option, hence there is a large focus on innovation in design and creating path breaking customer communication. Starting with ‘Just Right’ ad campaign and positioning SDC as the sweet spot in the diamond & jewelry industry in the US, to developing the ‘Connecting The Dots’ marketing plan, each initiative is ‘cutting through clutter’ and creating its own distinct story and customer connect.