The Ashok Piramal Group, is one of India’s oldest business houses. As part of venturing into new areas and also service to the local community, APG decided to launch a chain of K-12 schools in different parts of India. Mindseyedeveloped the core brand identity for Piramal World School starting with the logo and the overall graphic language for this international school. Providing a complete ‘cutting edge solution’ which also included the new parent brochure and web portal. A large of the project centered around developing the brand personality, defining brand attributes and what the school actually stands for.